B-to-C Events

BIC and Microsoft Find the Secret to Commuter Activations

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Stopping busy commuters in their tracks can often be a marketer’s biggest challenge. But when brands turn to innovative partnerships and engaging product sampling techniques, the high volume of meaningful…

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Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level

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The Brief: Cowboy Deliveries and Talking Toilet Paper

This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.
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Experiential Marketing Trend of the Week: Women’s Fitness Activations

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World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

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  1. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  2. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  3. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  4. Experiential Marketing Trend of the Week: Creator Summits
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    Experiential Marketing Trend of the Week: Creator Summits

  5. The 2026 It List: Recognizing the Top 100 Event Agencies
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    The 2026 It List: Recognizing the Top 100 Event Agencies

  6. World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
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    World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

  7. Five Mid-Year Trade Show Exhibit Trends to Watch
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    Five Mid-Year Trade Show Exhibit Trends to Watch

  8. How Beverage Culture is Weaving its way into Trade Show Programs
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    How Beverage Culture is Weaving its way into Trade Show Programs

  9. Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level
    Sponsorships

    Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level