Sonia Andresson-Nolasco

In life, change is constant. In event marketing, the same. And though the industry certainly continues to evolve, one quest never slows: the data chase.

Marketers across the industry need data from event attendees in order to prove performance, generate leads, push digital communication and ignore post-experience communication. And they’re upgrading age-old tactics to goose their chances of getting it.

Though the Boeing 787 Dreamliner had its official rollout a few years back at Boeing’s Everett assembly factory in Washington, the company earlier this year rolled the plane out again to celebrate its new final assembly and delivery facility, the 240-acre Boeing South Carolina in North Charleston, which began production in July 2011. The event’s theme was “Building Dreams,” and at its heart showed off South Carolina’s Low Country and its people.

Though the Kellogg’s Kidz Kitchen has been going strong for six years as part of The Food Network South Beach Wine & Food Festival’s Fun and Fit as a Family event, the recent news that the cable network will launch a food magazine for kids proves that Kellogg’s was onto something all along.

First Niagara Bank is leveraging its sponsorship of the First Niagara Pavilion, an amphitheater in Burgettstown, PA, with a music-themed photo activation on concert days that encourages people to visit local bank branches to open checking accounts. The first “Superstar Snapshot” activation took place on June 2; there will 12 more throughout the summer.

To help fight childhood hunger in America during the summer months when children aren’t as likely to receive free school lunches, the Arby’s Foundation set out on its Hungry for Happiness Tour in June to distribute Arby’s Kids Meals at local organizations, educate families about summer meals programs in their communities and treat them to carnival-style activities. The tour, which is partnering with local Boys & Girls Clubs in 15 cities through August, is traveling in a fire truck red Arby’s branded truck that serves as the backdrop to the events.