Sonia Andresson-Nolasco, Author at Event Marketer - Page 3 of 34

Author archive for Sonia Andresson-Nolasco

May 17, 2012

Subaru Company Visits Promote Outdoor Play

To promote its all-new 2012 Impreza, Subaru visited companies that have been recognized for valuing a healthy work/life balance, such as Sheetz stores and Starbucks, to treat their employees to a few hours of play. The Subaru Work Play Love tour (March 1-May 18) made several stops through the Midwest, East and West coasts with...

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May 16, 2012

Best of Both Worlds: Going b-to-b and b-to-c

The world of b-to-b marketing is getting a much-needed upgrade thanks to a few enterprising brands that are recognizing that the same people who “conduct business” on the trade show floor are also consumers who enjoy a little fun and excitement, too. As a result, some exhibitors are taking cues from consumer events to enliven...

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May 14, 2012

Tastykake Takes MINI Cooper On The Road

For the relaunch of the new Tastykake Mini Donuts packaging, which now comes in a resealable bag, the company branded a royal blue MINI Cooper and topped it with a frosted doughnut. The vehicle was the centerpiece of its sampling program, which visited malls, ballparks, retailers and high-trafficked areas in the brand’s hometown of Philadelphia...

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May 10, 2012

Harlem Hosts Its First TEDx Event

It was only fitting that TEDx would make its way to Harlem, a community in upper Manhattan that has a rich history of ideas and innovation that started in the 1920s with the Harlem Renaissance. During that period, Harlem’s community became a hotbed for theater, literature, art and music that has since become an indelible...

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May 9, 2012

EMS 2012: Intel Rocks with Champagne and Dance-off

Intel didn’t just wow attendees at this year’s Event Marketing Summit once; it did it twice. Victor Torregroza, events program manager-corporate event marketing at Intel, was the first to impress audiences on April 30, the opening day of the event, with a table lined with champagne-filled flutes that attendees could grab on their way in....

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