Sonia Andresson-Nolasco, Author at Event Marketer - Page 4 of 34

Author archive for Sonia Andresson-Nolasco

May 9, 2012

EMS 2012: SAP’s Soothsayer

The second day of the Event Marketing Summit (May 1) opened up with a keynote by Scott Schenker, vp-global events at SAP, who spoke not only as a marketer but also a visionary forecasting the future of the event marketing industry (sponsored by ewi Worldwide). With the WikiLeaks releases still fresh on folks’ minds, Schenker...

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May 4, 2012

DuraZone Tour Offers Family-Friendly Activities

To generate awareness for the launch of its new weed and grass-killing product DuraZone, Bayer Advanced is visiting home improvement stores and family-friendly events in 10 markets through June 17 with the DuraZone Own Your Zone tour. The tour kicked off April 13 at the Maricopa County Fair in Phoenix, AZ, where it engaged consumers...

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April 18, 2012

NBC Sports Builds Trophy Fountain

To promote its coverage of the NHL’s Stanley Cup Playoffs, which kicked off on April 11, NBC Sports built a giant replica of hockey’s prestigious Stanley Cup and placed it in the middle of Times Square for three days (April 11-13) where it functioned as a working water fountain.

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April 16, 2012

Courvoisier Gives Photo Activations A Boost

Courvoisier is using an Augmented Reality app-based photo activation to drive viral buzz for the launch of the newest addition to its line of cognacs, C by Courvoisier, at clubs, bars and restaurants in seven markets. On-site, brand ambassadors approach consumers with iPads to demonstrate how the app works and encourage them to download it....

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