Sonia Andresson-Nolasco, Author at Event Marketer - Page 5 of 34

Author archive for Sonia Andresson-Nolasco

April 16, 2012

Nestlé Booth Brings Attendees Home

The American Dietetic Association’s annual Food and Nutrition Conference and Expo, which gathers more than 8,000 registered dietitians, nutrition science researchers, policy-makers and healthcare providers, is a big deal for Nestlé.

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April 5, 2012

How CES Aims For Zero Waste

Large-scale trade shows, b-to-b conferences and trade show exhibitors have gotten a bad reputation over the years for producing too much waste and having too little regard for their impact on the environment. But over the last decade or so, the organizers and exhibitors at the annual Consumer Electronics Show (North America’s largest trade show...

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April 5, 2012

Buzz Factor: Bell Helicopter’s Mystery Chopper

Though Bell Helicopter’s booth at last month’s Heli-Expo at the Dallas Convention Center (Feb. 11-14) was nearly an acre in size, its integrated marketing strategy went well beyond its footprint to deliver results. The company’s program centered around a teaser campaign that drove more than 2,000 attendees to the reveal of its latest Bell 525...

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April 3, 2012

NFL Pop-Up Rotates Weekly Experiences

On April 2, the NFL opened its first-ever pop-up in New York City in celebration of its newest partnerships with Nike and New Era. The 10,000-square-foot NFL Shop at Draft located at 1095 Avenue of the Americas at 41st and 42nd Streets, not only houses merchandise by its new partners but also from 50 other...

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April 2, 2012

Union Members Launch Truck Tour

Members of the Laborers’ International Union of North America just wrapped a traveling tour through Kentucky, Ohio, Pennsylvania and Washington D.C. in a flatbed truck carrying an oversized roll of duct tape and the message “Emergency Bridge Repair Team” emblazoned on the side. The tour was created to raise awareness for the Highway Bill that’s...

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