Buzz Factor: Bell Helicopter's Mystery Chopper - Event Marketer

Buzz Factor: Bell Helicopter's Mystery Chopper - Event Marketer

Buzz Factor: Bell Helicopter’s Mystery Chopper

Though Bell Helicopter’s booth at last month’s Heli-Expo at the Dallas Convention Center (Feb. 11-14) was nearly an acre in size, its integrated marketing strategy went well beyond its footprint to…
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