B-to-B Events

HP Event Takes Attendees Inside its ‘Reinvented’ Printer Lineup

By
HP Launches its Printing Reinvented Campaign

A four-story tall 3D cube replicated on stage the insides of a printer and served as a backdrop for the reveal of HP’s new printer technologies.[/caption]
To announce its “reinvented” lineup of…

More on This Topic

Trend of the Week

Experiential Marketing Trend of the Week: Delivery Design

Trade Shows

Guest Column: The Fee You Didn’t Know You Were Paying

Conferences

Paycom Makes a Loyalty Play at SHRM26

Trade Shows

Swag That Works: The New Rules for Trade Show Giveaways

Trade Shows

How Beverage Culture is Weaving its way into Trade Show Programs

A Watermelon Basil Refresher? A frothy Strawberry Matcha Latte? An... IV? Beverage culture is exploding, and exhibitors are turning to unique hot and cold non-alcoholic sips to deliver deliciousness along with engagement throughout their trade show programs. Here are some of our favorite flavors and activations. 
Field Report

Eat up 7 Exhibit Trends from the Summer Fancy Food Show

Expo West Event Marketer Sampling Exhibit Design
Trade Shows

Five Mid-Year Trade Show Exhibit Trends to Watch

Trade Shows

How Brands Honored People in Exhibit Designs at ASCO 2026

Trend of the Week

Experiential Marketing Trend of the Week: Creator Summits

Popular

  1. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

  2. Paycom Makes a Loyalty Play at SHRM26
    Conferences

    Paycom Makes a Loyalty Play at SHRM26

  3. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
    Festivals & Fan Cons

    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

  4. 5 Big Experiential Themes from Fanatics Fest 2026
    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026

  5. Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026
    Trade Shows

    Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026

  6. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
    Podcast

    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

  7. Experiential Marketing Trend of the Week: Delivery Design
    Conferences

    Experiential Marketing Trend of the Week: Delivery Design

  8. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  9. Experiential Marketing Trend of the Week: Commiseration Activations
    Sponsorships

    Experiential Marketing Trend of the Week: Commiseration Activations