Metaverse Q&A Part Two: On Leveraging Brand IP, Adding Scale and the Value of Co-creation

Posted on October 19, 2022 by Kaylee Hultgren

A follow-up conversation with State Farm and iHeartMedia on the challenges and opportunities of marketing in the metaverse Last week, our sister publication Chief Marketer spoke with State Farm vp of marketing…

Tags:Executive Chats, iHeartMedia, metaverse, audio-centric, Roblox, State Farm, Q&A, brand-artist collaboration

Metaverse Q&A Part Two: On Leveraging Brand IP, Adding Scale and the Value of Co-creation

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