State Farm Archives - Event Marketer

Posts tagged with ‘State Farm’

December 14, 2021

State Farm Kicks Off the NFL Season with an AR-fueled Football Hunt

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup...

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July 31, 2019

10 Years of Data on Millennials and Causes: How Brands Fit In

If you think cause marketing tie-ins are an event trend, think again. The latest research contained in the annual Millennial Impact Report, produced by the Case Foundation, reveals that millennials not only want to do good (and want companies and brands to do good)—they want to do more. The 2019 study, which takes into account...

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