metaverse Archives - Event Marketer

metaverse Archives - Event Marketer

Posts tagged with ‘metaverse’

February 8, 2022

Three Brands Making Metaverse Moves with Their Own Virtual Destinations

You’ve seen the branded spaces created in Fortnite and the activations hosted in Roblox, but some organizations are building their very own experiential digital destinations as a tentative first step towards cracking the metaverse code. These brand-owned virtual worlds reach well beyond the structure of traditional virtual environments, and are opening up groundbreaking ways of...

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January 24, 2022

Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022

As we begin a new year amid another pandemic surge, the industry is focused on in-person experiences that offer ease of interaction and prioritize the wellbeing of audiences. Indeed, brands have had almost two years to test and evaluate different types of programming while restrictions tightened and loosened. Here we examine a few event trends...

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