Tag: Executive Chats
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SponsorshipsQ&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe
Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors’ formula for kefir from the mountains of the […]
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B-to-B EventsHow Canva Evolved an Internal Keynote Event into an External-facing Festival of Creativity
Brands are spicing up the traditional keynote and putting a fresh spin on the announcement-focused event.
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Trade ShowsQ&A: 10 Minutes with Keri Ibbitson of Philips
It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. In her role as regional lead-events at Philips, Ibbitson drives strategy for a variety […]
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B-to-C EventsQ&A: How Marriott is Driving Brand Awareness Among NFL, Formula 1 and Soccer Fans
Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.
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B-to-C EventsExecutive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival
For a creative brand like Adobe, Sundance Film Festival is a hot-spot in a cold spot to reach filmmakers and creatives that utilize the brand’s tools daily to deliver works of cinematic art. Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with […]