Executive Chats Archives - Event Marketer

Posts tagged with ‘Executive Chats’

July 11, 2022

Q&A: How Cadillac is Launching its LYRIQ EV with a 360-degree Traveling Theater

To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Dubbed The ELECTRIQ Theater, the unit is a tall cubed structure with LED surfaces inside and out,...

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April 25, 2022

Executive Q&A: Visible’s CMO on Creating a Singles Registry, Fostering Community and Going Digital

The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star of “Schitt’s Creek,” Daniel Levy,...

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