Posts tagged with ‘Executive Chats’

December 12, 2023

Q&A: 10 Minutes With Sabrina Gonzales of Shutterstock

A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Before joining Shutterstock, she held strategic marketing roles at a variety of brands, in a variety of sectors, including Netflix and Adobe, before doing what...

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October 23, 2023

Pepsi CMO Todd Kaplan: ‘We Don’t Chase Trends. We Chase Consumers.’

Speaking to an audience of digital out-of-home executives at the DPAA Summit this week, Pepsi cmo Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences: a culture-first style of brand building. “We don’t chase trends. We chase consumers,” he told the crowd. But that also entails understanding why people are...

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September 19, 2023

CMO Perspectives: BEHR Paint and The Home Depot Talk the 2024 Color of the Year

BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year last month. The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and...

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June 5, 2023

Q&A: How REVOLT is Leaning Further into Experiential with Upcoming REVOLT World

REVOLT, a Black-owned multimedia network founded by Sean “Diddy”​ Combs, is in a phase of growth. Originally started as a cable network in 2013, REVOLT has since expanded into digital media, podcasting, news and events, all aiming to give Black storytellers access to the platforms, resources and support needed to engage a global audience.

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