Posts tagged with ‘Executive Chats’
Q&A: How AfroTech Drives Engagement for its Portfolio of Career-Focused Live Events
Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. The media company, under Blavity Inc., offers a hub of tailored editorial, video and professional development content—including inspiring stories, industry insights, job postings and entrepreneurial resources—as well as a platform for partners to connect with motivated and career-driven...
Q&A: 10 Minutes With Sabrina Gonzales of Shutterstock
A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Before joining Shutterstock, she held strategic marketing roles at a variety of brands, in a variety of sectors, including Netflix and Adobe, before doing what...
Pepsi CMO Todd Kaplan: ‘We Don’t Chase Trends. We Chase Consumers.’
Speaking to an audience of digital out-of-home executives at the DPAA Summit this week, Pepsi cmo Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences: a culture-first style of brand building. “We don’t chase trends. We chase consumers,” he told the crowd. But that also entails understanding why people are...
CMO Perspectives: BEHR Paint and The Home Depot Talk the 2024 Color of the Year
BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year last month. The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and...