B-to-C Events

CMO Perspectives: BEHR Paint and The Home Depot Talk the 2024 Color of the Year

By
behr-cracked pepper 2024-color-of-the-year-tablescape

BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year last month. The annual selection, informed by consumer research, lifestyle trends and feedback from design…

More on This Topic

The Brief Roundup

The Brief: Hut Originals and Running Vaults

Sampling

Eat up Seven Exhibit Trends from the Summer Fancy Food Show

Pop-Ups

10 Brands Capturing FIFA World Cup Fever with Stunts, Activations, Pop-ups

Sponsorships

Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level

Pop-Ups

The Brief: Cowboy Deliveries and Talking Toilet Paper

This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.
Oatly AFTERTASTE sampling
Conferences

How Oatly Built a B2B Event Inspired by its Beverage Trends

Peter Parker’s Apartment Tour
The Brief Roundup

The Brief: Spidey Apartments and Sun Clubs

Experiential Marketing Trend of the Week: Women’s Fitness Activations
Trend of the Week

Experiential Marketing Trend of the Week: Women’s Fitness Activations

Fogo de Chão soccer cleat installation
Sponsorships

World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

Popular

  1. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  2. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  3. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  4. Five Tips for Delivering Pre-Conference Programming that Builds Business
    Conferences

    Five Tips for Delivering Pre-Conference Programming that Builds Business

  5. Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course
    Industry News

    Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course

  6. The 2026 It List: Recognizing the Top 100 Event Agencies
    Slideshow

    The 2026 It List: Recognizing the Top 100 Event Agencies

  7. Survey Says: How LYX Designs Event Feedback to Fuel Discovery
    Performance IQ

    Survey Says: How LYX Designs Event Feedback to Fuel Discovery

  8. World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
    Festivals & Fan Cons

    World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

  9. Experiential Marketing Trend of the Week: Creator Summits
    Conferences

    Experiential Marketing Trend of the Week: Creator Summits