Tag: color of the year
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B-to-C EventsCMO Perspectives: BEHR Paint and The Home Depot Talk the 2024 Color of the Year
BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year last month. The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and […]
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B-to-C EventsIn its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors
Color inspires design and, in the case of Behr, it inspires live events. For the third iteration of its Color of the Year campaign, the brand immersed 20 design and lifestyle editors and VIP partners in its 2020 color, a meadow-inspired hue, “Back to Nature,” with an overnight retreat to explore ideas and recharge. Held […]
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B-to-C EventsBehr Coats its ‘Color of the Year’ Pop-up with Shoppable Showrooms, Photo Ops
Paint is flat by nature, but Behr has given it dimension by launching its second annual Color of the Year with an experiential program. The brand invited consumers to experience the 2019 Color of the Year, “Blueprint,” at its Color Shop pop-up, Aug. 22-26, in the SoHo neighborhood of Manhattan. Hosted in partnership with The […]
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B-to-C EventsBehr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home
It’s not easy to judge a paint color by its swatch, so in announcing its first-ever 2018 Color of the Year, Behr Paint constructed a Pop-Up Trend Home in New York City’s bustling Grand Central Terminal. The activation on Aug. 9 brought the Color of the Year shade “In The Moment” to life and also […]