Behr’s Color of the Year Event Leverages the Great Outdoors

Behr’s Color of the Year Event Leverages the Great Outdoors
In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors

In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors

Color inspires design and, in the case of Behr, it inspires live events. For the third iteration of its Color of the Year campaign, the brand immersed 20 design and lifestyle editors and VIP partners in…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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