Posts tagged with ‘influencers’

March 20, 2023

Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. POPFLEX’s first-ever pop-up, Cloud Playground, in December hosted invited influencers (with followers ranging from...

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April 7, 2021

Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards

Today’s socially distant world has upended much of what we’re used to as consumers and businesses for now. Meetings and conferences are mostly virtual, but savvy marketers have tapped into at-home or reverse activations to amplify on-screen events and build buzz for new products and programs. What reverse activations offer best is a highly personal...

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