Behr Coats its ‘Color of the Year’ Pop-up with Shoppable Showrooms, Photo Ops

In each showroom, like this foyer coated in the Color of the Year, “Blueprint,” consumers could shop for items via an iPad kiosk.[/caption]
Paint is flat by nature, but Behr has given it dimension…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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