B-to-C Events

Behr Coats its ‘Color of the Year’ Pop-up with Shoppable Showrooms, Photo Ops

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Behr Paint reveals its 2019 Color of the Year, Blueprint S470-5, at the Behr Pop-Up Color Shop in New YorkÕs Soho neighborhood, Wednesday, Aug. 22, 2018. (Photo by Diane Bondareff/AP Images for Behr Paint)

In each showroom, like this foyer coated in the Color of the Year, “Blueprint,” consumers could shop for items via an iPad kiosk.[/caption]
Paint is flat by nature, but Behr has given it dimension…

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