Tag: Instagram

Meta encouraged VidCon 2023 attendees to connect and get creative at its Instagram Featured Creator Lounge, a space built to give back to creators.

“We’re still committed—I think even more so—to bringing back in-person experiences. Moving forward, ‘hybrid’ would be the word. The intention for the metaverse is to try to be expansive, and that means breaking down barriers and merging or blurring the lines between VR, AR and IRL. You need people to do that. People are always, […]

For consumers who have spent the past year drinking at virtual happy hours—and the hospitality workers whose businesses has suffered—Tequila Don Julio wanted to make this year’s Cinco de Mayo memorable. And thanks to its own digital currency and an ATM—that’s Automated Tequila Machine—the brand prevailed. Don Julio took a thoroughly modern approach to the […]

On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted its first integrated marketing campaign to capture the attention of its Gen Z target. The Choose Your Own Alternate F’reality (#FrealAF) program included a virtual reality experience, a live digital event, a TikTok challenge and influencer partnerships, all designed to […]

Three years ago, Instagram began activating seasonal events that bring together the platform’s community of emerging talent in an effort to support their business goals, celebrate Instagram and create spaces that encourage group content creation. Instabeach is the annual summer kickoff event held in July (this year, July 16 at Gladstone’s in Malibu, CA), and […]