Instagram Archives - Event Marketer

Instagram Archives - Event Marketer

Posts tagged with ‘Instagram’

June 1, 2021

Don Julio Marks Cinco de Mayo with a Bar Giveback Program for Hospitality Workers

For consumers who have spent the past year drinking at virtual happy hours—and the hospitality workers whose businesses has suffered—Tequila Don Julio wanted to make this year’s Cinco de Mayo memorable. And thanks to its own digital currency and an ATM—that’s Automated Tequila Machine—the brand prevailed. Don Julio took a thoroughly modern approach to the...

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September 9, 2019

Instagram Builds Creator Community with Seasonal Events for Emerging Talent

Three years ago, Instagram began activating seasonal events that bring together the platform’s community of emerging talent in an effort to support their business goals, celebrate Instagram and create spaces that encourage group content creation. Instabeach is the annual summer kickoff event held in July (this year, July 16 at Gladstone’s in Malibu, CA), and...

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March 20, 2019

Social Media Tip of the Month: Instagram TV

Event marketers are always on the hunt for new ways to digitally engage audiences, and although Instagram TV, which launched last June, is still relatively new, the platform has potential for brands that have compelling content to share. The standalone mobile app offers several benefits. For one, all videos are full-screen and vertical—exactly the way...

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