new york city – Event Marketer

new york city – Event Marketer

Posts tagged with ‘new york city’

March 29, 2021

French’s Pop-Up with Tom Colicchio Encourages Consumers to Dump Mayo

Mayo or mustard? To get a free sandwich from celebrity chef Tom Colicchio, some 750 hungry New Yorkers pledged their allegiance to French’s at a pop-up eatery the brand staged next to the chef’s flagship restaurant, Craft. The MustSwitch sandwich campaign—as in, “must switch from mayonnaise to mustard”—was designed to position mustard as a healthier...

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February 2, 2021

Peacock Pops Up an 18-Foot SnowSchrute to Highlight New Home of ‘The Office’

To drum up buzz for Peacock’s recent acquisition of the popular comedy series “The Office,” the streaming platform installed an 18-foot snowman modeled after the character of Dwight Schrute in New York City’s Meatpacking District from Jan. 16-18. Comprised of 150 pounds of fake snow and weighing six tons, “SnowSchrute” was easily spotted by passersby,...

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January 25, 2021

A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign

Stumble-upon discoveries are one of the ways experiential marketers are activating creatively and safely in the time of COVID-19. For Anheuser-Busch’s Natural Light, a captivating installation in Grand Central Terminal in New York City helped tell a bold story in a socially distanced yet highly shareable manner. Mixing high-value art with inexpensive beer, the brand...

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