Sweets and the City: Godiva Deploys a Retro Pink Truck to ‘Deliver Happiness’ to New Yorkers

B-to-C Events
Posted on June 14, 2021 by Beth Kormanik
Right now, Godiva figures we could all use some good cheer—and chocolate. Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good…
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