mobile tour Archives - Event Marketer

Posts tagged with ‘mobile tour’

May 3, 2019

Hot Dog! Four Ways Oscar Mayer Manages its Iconic Experiential Program

In the world of experiential, the Oscar Mayer Wienermobile is the OG. On the road since 1936, having undergone nearly a dozen upgrades over the years, it remains an iconic, versatile and viral marketing vehicle for the hot dog, bacon and deli-meats brand. Six Wienermobiles are on the road across the country at any given...

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February 22, 2019

How High West Whiskey Honored Utah Rail History with a Portable Saloon

High West whiskey kicked off its first-ever multi-city mobile tour, the High West Whiskey Run, on Feb. 6 at the base of Park City Mountain Resort in Utah during the 2019 FIS World Championships snowboarding and ski event. The tour’s centerpiece: a caboose train car that converts into a bar and bears an aesthetic modeled...

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