French's Pop-up Chef Tom Colicchio

French’s Pop-Up with Tom Colicchio Encourages Consumers to Dump Mayo

B-to-C Events
Posted on March 29, 2021 by Beth Kormanik
Mayo or mustard? To get a free sandwich from celebrity chef Tom Colicchio, some 750 hungry New Yorkers pledged their allegiance to French’s at a pop-up eatery the brand staged next to the chef’s flagship…
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