food and beverage Archives - Event Marketer

food and beverage Archives - Event Marketer

Posts tagged with ‘food and beverage’

January 24, 2022

How Sustainability, Health Foods are Inspiring 2022 Event F&B

What’s cooking at the best events this year? The National Restaurant Association has released its “What’s Hot: 2022 Culinary Forecast,” which reveals that the F&B industry is choosing to reset in 2022. What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. The association partnered...

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June 14, 2021

Sampling is Back: Get a Taste of the Impossible Food Truck Tour

As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food...

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March 29, 2021

French’s Pop-Up with Tom Colicchio Encourages Consumers to Dump Mayo

Mayo or mustard? To get a free sandwich from celebrity chef Tom Colicchio, some 750 hungry New Yorkers pledged their allegiance to French’s at a pop-up eatery the brand staged next to the chef’s flagship restaurant, Craft. The MustSwitch sandwich campaign—as in, “must switch from mayonnaise to mustard”—was designed to position mustard as a healthier...

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