Tag: food and beverage

As the U.S. reaches a turning point in the pandemic, smart marketers are now drafting event programming for later this year ahead of what experts predict will be a mad summer rush. And in the case of traditional Mexican salsa brand Herdez, it’s a matter of lifting a garage door and shifting its fully branded […]

Mayo or mustard? To get a free sandwich from celebrity chef Tom Colicchio, some 750 hungry New Yorkers pledged their allegiance to French’s at a pop-up eatery the brand staged next to the chef’s flagship restaurant, Craft. The MustSwitch sandwich campaign—as in, “must switch from mayonnaise to mustard”—was designed to position mustard as a healthier […]

Enclosed pod structures are helping business owners across the country fight for survival amid COVID-19. They’ve been used by fitness studios this year for socially distanced classes, and they’re cropping up more and more in markets across the country this winter to keep customers and clients warm and comfortable. While the food and beverage industry, […]

You can expect more progressive event food and beverage menus that reflect sustainability and wellness messaging this year, according to the National Restaurant Association’s “What’s Hot: 2020 Culinary Forecast.” The annual report features survey results from more than 600 American Culinary Federation chefs. The overarching theme this year: New alternatives. Among trends heating up for […]

Most industry vets know that the first thing an attendee is likely to complain about at an event is the food and beverage selection. That makes delivering a high-quality, on-trend F&B menu a top priority for many an event marketer. Helping guide the way is the National Restaurant Association’s annual “What’s Hot” culinary forecast, a […]