Posts tagged with ‘food and beverage’
Seamless App’s Restaurant on Wheels Puts an Experiential Spin on Food Delivery
The struggle has been real for both the restaurant industry and consumers itching to dine out safely amid the pandemic, so for the month of April, food ordering app Seamless is delivering a whole new way of enjoying takeout to support its restaurant partners and engage hungry New Yorkers. Rolling through Manhattan, Brooklyn and Queens...
How a Localized Sampling Campaign Gave Herdez and the Boston Community a Lift
As the U.S. reaches a turning point in the pandemic, smart marketers are now drafting event programming for later this year ahead of what experts predict will be a mad summer rush. And in the case of traditional Mexican salsa brand Herdez, it’s a matter of lifting a garage door and shifting its fully branded...
French’s Pop-Up with Tom Colicchio Encourages Consumers to Dump Mayo
Mayo or mustard? To get a free sandwich from celebrity chef Tom Colicchio, some 750 hungry New Yorkers pledged their allegiance to French’s at a pop-up eatery the brand staged next to the chef’s flagship restaurant, Craft. The MustSwitch sandwich campaign—as in, “must switch from mayonnaise to mustard”—was designed to position mustard as a healthier...
Design Ideas for Outdoor Micro Event Venues
Enclosed pod structures are helping business owners across the country fight for survival amid COVID-19. They’ve been used by fitness studios this year for socially distanced classes, and they’re cropping up more and more in markets across the country this winter to keep customers and clients warm and comfortable. While the food and beverage industry,...