Tag: the home depot
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B-to-C EventsCMO Perspectives: BEHR Paint and The Home Depot Talk the 2024 Color of the Year
BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year last month. The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and […]
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B-to-C EventsHow The Home Depot and ESPN are Delivering Pop-up Tailgating Experiences to Consumers’ Backyards
The Home Depot and ESPN have a message for the world: COVID-19 doesn’t mean traditions are canceled; they just need to be reimagined. The brands have exemplified that mantra by redesigning the fan experiences they’ve built for consumers over the years around ESPN’s “College GameDay” broadcast. Rather than choosing one fan each week to receive […]
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B-to-C EventsReverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps
You’ve heard it before and we’ll say it again: the silver lining of COVID-19 is that is has forced the industry to completely reimagine how brand experiences are delivered. Of late, the circumstances have given rise to a “reverse” activation strategy wherein brands bring experiences to consumers’ homes, rather than asking consumers to come to […]