audio-centric Archives - Event Marketer

Posts tagged with ‘audio-centric’

May 23, 2022

Audio-centric Activations: Five Strategies Worth a Listen

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. And brands...

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February 1, 2022

Top Five Engagements from the ‘Bowie 75’ Experience

In celebration of David Bowie’s 75th birthday on Jan. 8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. Visitors to the “Bowie 75” pop-ups, which ran from Oct. 25, 2021, through Jan....

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