Kait Shea – Page 3 – Event Marketer

Kait Shea – Page 3 – Event Marketer

Author archive for Kait Shea

October 18, 2021

Eight Tips and Takeaways for Pivoting From Virtual to In-person Events

If you didn’t produce or attend a virtual event in 2020, are you really an event marketer? The industry has spent the better part of the last year and a half perfecting digital engagement and catering to audiences at home. But as in-person experiences make a comeback, many event professionals are tasked with a new...

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October 14, 2021

Video: The 2021 Ex Awards and EDTAs

In 2021, the industry’s longest-running recognition initiatives for the experiential industry became one supersized program at a luncheon gala during the Experiential Marketing Summit—the combined Ex Awards + Experience Design & Technology Awards. Here’s a taste of this year’s winning programs.

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October 11, 2021

Five Ways to Nurture a Dedicated Brand Community

When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members of its brand community, Cheeselandia, were the first to know. As brand VIPs, they’re given special access to all kinds of events, promotions and products in return for their fervent devotion. But Cheeselandia isn’t a rewards program or a pay-to-play...

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October 11, 2021

How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window. Much of this revival can be attributed to...

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October 4, 2021

How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event

As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two key players. The launch of Sephora at Kohl’s is rolling out this year to more than 200 stores nationwide, and to boost awareness of the landmark partnership, the brands delivered a gamified, mobile-first activation outside their Ramsey, NJ location. Using...

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