Kait Shea

Kait Shea – Page 3 – Event Marketer

Author archive for Kait Shea

November 30, 2020

Steal-worthy Ideas Roundup: Campaigns from Oreo to Amazon Prime Video

As we near the end of 2020 (phew), much of the industry is focused on how brands will make their mark on consumer audiences in the year ahead. The good news is that the pandemic has required event marketers to think outside of their comfort zones over the last nine months, and if the innovative...

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November 23, 2020

Consumers Battle for Gaming Gear at Klarna’s Shoppable Livestream Events

With more consumers spending time at home amid the pandemic, it’s no surprise that when the country first entered lockdown in March, video game brands saw a 117-percent increase in spending on the U.S. Klarna app compared to the previous month. Since then, the gaming and esports industry has continued to boom, and Klarna is...

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November 16, 2020

Seven Vending Machine Experiences That Dispensed Brand Engagement

Brand strategies from Lululemon to National Geographic Vending machines are nothing new in the experiential world, but the interactive devices have been resurfacing in a variety of activations, giving brands a chance to elevate their swag drops, offer personalized experiences and educate consumers. Many are still used as a form of social currency, offering merchandise...

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November 9, 2020

Resy Engages Foodies with a 10-course Drive-thru Tasting Experience

One of the silver linings of COVID-19 is that brands have found fresh ways to deliver traditional experiences. The scenario rings true for hospitality technology platform Resy, which last month created a drive-through event for consumers in Los Angeles that replicated dining out at a restaurant—from the safety of attendees’ vehicles. From Oct. 15-16 at...

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