Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • AT&T Leverages a Taylor Swift Partnership to Launch its New Streaming Service
    B-to-C Events

    AT&T Leverages a Taylor Swift Partnership to Launch a New Platform

    As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail. In addition to being one of the hottest names in entertainment, the 10-time Grammy winner attracts a wide range of demographics. Swift’s allure hasn’t been lost on AT&T, which not only forged a multi-year deal with the performer in October, […]

  • MLB Fanfest 2016_New Era
    B-to-C Events

    Taking the Field: 11 Strategies for Scoring with Sports Fans

    Sports fans are some of the most passionate consumers in the world and as sports sponsorships continue to evolve, brands are searching for new ways to bring meaningful experiences to the fervent demographic. Not only do modern brands need to illustrate genuine devotion to the teams and leagues they sponsor, they’re also expected to offer […]

  • Trolli Leverages Snapchat Spectacles and 'Beardsketball' to Connect with NBA Fans
    B-to-C Events

    Snapchat Spectacles and ‘Beardsketball’ Help Trolli Entice NBA Fans

    It’s not every day you see a beard-shaped basketball net, but then again, when a company defines its brand promise as “weirdly awesome,” nothing should come as a surprise. That quirky character is exactly what candy company Trolli (inventor of the gummy worm) wanted to share with NBA fans on Jan. 20 when it unveiled […]

  • Freightliner Projection Mapping
    B-to-B Events

    Freightliner’s Projection Mapping Breaks a World Record

    Truck manufacturer Freightliner proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its Inspiration Truck to approximately 200 media members and other influencers.

  • Continental Tire Leverages Data Collection to Score With College Basketball Fans
    B-to-C Events

    Data Collection: Continental Tire Scores With Basketball Fans

    Continental Tire is no stranger to non-endemic sports sponsorships—its partnership with Major League Soccer has been paying dividends since 2010. Now, thanks to a host of college basketball partnerships, the brand is extending its presence in the athletic space with a 360-degree campaign aimed at boosting brand visibility and collecting that ever-valuable fan data. In […]