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B-to-C EventsEMS 2017: American Express Offers Eight Tips for Success in Live Events
This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference. Curtis offered an overview of the financial services giant’s 167-year history, along with insights on what it means to be a part […]
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B-to-B EventsBest Places to Work in Events: Our Q&A with Facebook’s Head of Events
Our special report on the Best Places to Work in Events offered an inside look at the top office environments and cultures in the industry, including a rare peek at the internal strategies driving Facebook’s events team.
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B-to-C EventsTrolli Sweetens Spring Break on the Weirdly Slothsome Slurpee Truck Tour
It doesn’t get much better than catching some rays on the beach, but “weirdly awesome” candy brand Trolli, from March 10-24, got spring breakers to swap sunbathing for sampling on its Weirdly Slothsome Slurpee Truck Tour. The multi-pronged activation strategy marked the launch of the brand’s Sour Brite Sloth gummies, along with the new Trolli-inspired […]
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B-to-C EventsWanderlust: EM’s Quest to Find the Top Brand Activations at SXSW 2017
Austin has never been your average metropolis, but there’s something special about the city this time of year. Maybe it’s the band dressed like cats playing on the corner of 6th and San Jacinto.
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B-to-C EventsLUNA Looks to Extinguish Gender Disparity in the FDNY With a Community Festival and Footrace
Think of New York City and the word “diversity” inevitably comes to mind. But for female members of the FDNY, nothing could be further from the truth. Despite Manhattan’s reputation as a melting pot, the city has the lowest percentage of women firefighters (0.5 percent) out of every major metropolis in the country. To highlight […]