B-to-C Events

Neuromarketing 101: The Science of Decision-Making

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Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers

Building trust, eliminating pain points and what to measure
 
Leveraging demographic and psychographic insights to influence customers’ purchasing habits is nothing new to the event marketing game.…

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  1. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

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    Festivals & Fan Cons

    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

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    Experiential Marketing Trend of the Week: Delivery Design

  4. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
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    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

  5. Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026
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    Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026

  6. 5 Big Experiential Themes from Fanatics Fest 2026
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    5 Big Experiential Themes from Fanatics Fest 2026

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  8. Experiential Marketing Trend of the Week: Commiseration Activations
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    Experiential Marketing Trend of the Week: Commiseration Activations

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