Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers

Neuromarketing 101: The Science of Decision-Making

Building trust, eliminating pain points and what to measure
Leveraging demographic and psychographic insights to influence customers’ purchasing habits is nothing new to the event marketing game.…


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This story appeared in the April 2016 issue
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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