Kait Shea

Working in the event industry is not for the faint of heart, but one of the perks of the biz is the opportunity to travel. Problem is, event marketers often spend their down time returning emails or planning their next meeting rather than taking advantage of their surroundings. That’s where EM comes in. Our “Experiential […]

For many people, April 20 is just another day. But for cannabis enthusiasts, it’s the most wonderful time of the year—a time to grind, roll and puff in celebration of marijuana’s unofficial holiday. For years, theories on exactly how April 20, or “420,” came to be associated with pot have been floating around, although a […]

It’s not often that industry betterment serves as the primary motive behind a brand activation, but Bosch is leading the way with a mobile tour aimed at increasing job site safety. Following the success of its 2016 Power Tour, the brand hit the road again with two vehicles in early April and will bring expert-led […]

Stella Artois transformed the traditional dining experience into an immersive journey that simultaneously stimulated consumers’ senses.

The word “reinvent” is commonly defined as “to make over or revive” and it couldn’t be a more fitting name for Amazon Web Services’ tech conference.