Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement
    B-to-C Events

    EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement

    Video game developer EA Sports kicked its Super Bowl sponsorship into high gear this year with gaming tournaments, performances by top musicians and its biggest activation footprint to date. The highlight of the brand’s on-site presence was the inaugural EA Sports Bowl, held Feb. 3 in Houston at Club Nomadic, a 60,000-square-foot pop-up nightclub. The […]

  • Q&A: Amazon Web Services' VP of Marketing on re:Invent
    B-to-B Events

    Q&A: VP of Marketing Offers Insight on Amazon Web Services’ re:Invent

    Amazon Web Services’ re:Invent might just be one of the fastest-growing tech conferences in the world, increasing from 6,000 attendees at the inaugural event in 2012 to 32,000 at the 2016 show (held Nov. 27 to Dec. 1 in Las Vegas). With a finely tuned work-play balance, the event offers everything from boot camps and […]

  • Adventurous Diners Test Their Taste Buds at the Pop-Tarts Café
    B-to-C Events

    Adventurous Diners Test Their Taste Buds at the Pop-Tarts Café

    Pop-Tarts have been an American favorite since they were first introduced in 1964. In fact, the Air Force in 2001 executed an airdrop of the popular pastries in Afghanistan to send a message of good will from America. Now, thanks to a pop-up experience in New York City, Americans are rediscovering their love for the […]

  • AT&T Leverages a Taylor Swift Partnership to Launch its New Streaming Service
    B-to-C Events

    AT&T Leverages a Taylor Swift Partnership to Launch a New Platform

    As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail. In addition to being one of the hottest names in entertainment, the 10-time Grammy winner attracts a wide range of demographics. Swift’s allure hasn’t been lost on AT&T, which not only forged a multi-year deal with the performer in October, […]

  • MLB Fanfest 2016_New Era
    B-to-C Events

    Taking the Field: 11 Strategies for Scoring with Sports Fans

    Sports fans are some of the most passionate consumers in the world and as sports sponsorships continue to evolve, brands are searching for new ways to bring meaningful experiences to the fervent demographic. Not only do modern brands need to illustrate genuine devotion to the teams and leagues they sponsor, they’re also expected to offer […]