Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
The ACC Unleashes 15 Mascots in New York City to Boost March Madness Visibility

April 7, 2017

“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a […]
B-to-C Events
Barilla Raises a Fork to Shared Meals at the South Beach Wine & Food Festival

March 31, 2017

Barilla brought a taste of the old country to Miami Beach last month as title sponsor of the South Beach Wine & Food Festival, this year Feb. 22-26. Activating two footprints, the brand aimed to showcase the value of sharing a meal with friends and family, while simultaneously increasing the relevance of pasta, which has […]
Video
Featured SXSW 2017 Video Tour: Scenes From Downtown Austin

March 30, 2017

Follow along for a taste of the action on the ground at the South by Southwest Conference and Festivals (March 10-19), from tech-fueled interactives to, as you’ll see, a gargantuan, smoke-blowing buffalo installation.
B-to-C Events
Four Tailgating Strategies that Scored with Fans

March 30, 2017

Baseball may be America’s pastime but football is the country’s most popular sport, and with increasing sponsorship opportunities in the college space, many brands are tackling the tailgating scene.
B-to-C Events
SXSW 2017 Part Two: Five More Must-See Activations

March 14, 2017

We continue our coverage of SXSW 2017 with a look at another handful of killer activation ideas that got our wheels spinning. We’ve continued to see high-tech, hands-on interactives, bold branding and a whole lot of drink tickets and open bars to keep attendees lingering. Don’t miss our full report in the April edition of Event […]