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B-to-B EventsCES 2017: Twitter’s Head of Global Events Wants to Go ‘Bigger, Deeper, Brighter’
For many companies, CES is strictly a forum for a technological show and tell. But for others, the world’s largest trade show is an opportunity to demonstrate who their brand is and where it’s headed. At this year’s event, held Jan. 5-8 in Las Vegas, Twitter took the latter approach—and ran with it. Amid the […]
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B-to-C EventsSocial Media Tip of the Month: Twitter Moments
As storytelling continues to serve as a critical component of most event marketing strategies, social media is helping to guide the digital conversation.
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B-to-C EventsMuseum Experiences: Dive Simulation Makes Waves in Chicago
Chicago’s Museum of Science and Industry (MSI) is renowned for its immersive experiences, but with the addition of three high-tech Dive Trainer stations to its famous U-505 submarine exhibit, the museum is making waves like never before. Even before the interactive stations were added over the fall, the exhibit drew massive crowds. Its centerpiece, a […]
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B-to-B EventsNine Insights on the Evolution of the Fabrication Industry
As live events continue to grow at an unprecedented rate, exhibit houses are racing to keep up with demand, producing more trade show exhibits, museum displays and outdoor installations than ever before.
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B-to-C EventsKLM Touts its Friendly Service with a Pop-up and Street Campaign
In an era when many airlines are making quick enemies of consumers as a result of added fees and reduced amenities, KLM Royal Dutch Airlines wants to be a breath of fresh air. The world’s oldest airline sought to bring its friendly and helpful messaging to life in October with a combined pop-up experience and […]