How the UFC Evolved into a Knockout Sports Property

Festivals & Fan Cons, B-to-C Events, Technology

Posted on June 14, 2017 by Kait Shea

Tapping towers throughout the UFC’s International Fight Week unlocked unique experiences for fans.[/caption]
A focus on the fan experience gives the UFC a fighting chance

When the Ultimate…

This story appeared in the Feb/March 2016 issue

Tags:Event Agencies, Event Marketing Magazine, RFID, Experiential Marketing Companies, fan engagement, Event Marketers, fan experience, sports property, event marketing, UFC, Event Marketer, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency

How the UFC Evolved into a Knockout Sports Property

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