How UFC Became one of the World's Biggest Sports Properties

The Evolution of the UFC

How the UFC Evolved into a Knockout Sports Property

Tapping towers throughout the UFC’s International Fight Week unlocked unique experiences for fans.[/caption] A focus on the fan experience gives the UFC a fighting chance   When the Ultimate…

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This story appeared in the Feb/March 2016 issue
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
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