How CrossFit is Changing Sports Sponsorships

How Properties Like CrossFit are Changing Sports Sponsorships

Think sports sponsorships and typically big properties, big-name athletes and big-time budgets come to mind. But the rise of boutique fitness programs and alternative sports platforms are changing the…


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This story appeared in the Feb/March 2016 issue
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
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