B-to-C Events

How Properties Like CrossFit are Changing Sports Sponsorships

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How CrossFit is Changing Sports Sponsorships

Think sports sponsorships and typically big properties, big-name athletes and big-time budgets come to mind. But the rise of boutique fitness programs and alternative sports platforms are changing the…

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  4. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
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    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

  5. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
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    Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

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    Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

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