B-to-C Events

Mattel Brings Barbie Campaign to Life

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Riding the momentum of its Feb. 12 unveiling of Barbie’s new career-inspired “I Can Be” product line at New York’s Toy Fair, Mattel stirred up additional buzz by bringing the new line to life at…

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With the WNBA continuing to hit record viewership and attendance numbers, the league’s 30th season celebration couldn’t have come at a better time, and All-Star Weekend in Chicago continued to build on that momentum.
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