Mattel Brings Barbie Campaign to Life - Event Marketer

Mattel Brings Barbie Campaign to Life - Event Marketer

Mattel Brings Barbie Campaign to Life

Riding the momentum of its Feb. 12 unveiling of Barbie’s new career-inspired “I Can Be” product line at New York’s Toy Fair, Mattel stirred up additional buzz by bringing the new line to life at…
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