Indeed, it was the year’s greatest case study. An amalgam of every hot trend, activated by every new event marketing strategy—all with the power to drive $1 billion in sales (and that’s just for starters).
It will go down as the event that showed the industry how to combine dozens of trends into a singular campaign. It will go down as the event that showed marketers how to simultaneously drive live and digital connections. It will go down as the event that showed the community how to use one event for b-to-c and b-to-b elements. And yes, it showed us all that a digital experience can be amplified on the ground—and not always the other way around.
It was Call of Duty: XP, a marketing event that proved once and for all that Experiential Marketing + Social Media = Mass Media—on steroids. Click here to download the full story.