Kait Shea

Author archive for Kait Shea

September 23, 2019

New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks

New York Fashion Week has a long and storied history that dates back to World War II, when Germany occupied France, and Americans could no longer rely on Parisian designers to determine what was new and next in fashion. The event, originally dubbed “Press Week,” gave American designers a chance to step into the global...

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September 16, 2019

Fan Engagement: Five Brands That Aced the US Open

The 51st annual US Open Tennis Championships kicked off with a bang, drawing in a record 68,000 fans on Opening Day of the competition (Aug. 19 to Sept. 8) at the USTA Billie Jean King National Tennis Center in Queens, NY. In addition to catching all of the on-court action, attendees had the opportunity to...

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September 16, 2019

Seven Ways Musicians are Leveraging Pop-ups to Connect with Fans

The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences and virtually every...

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September 13, 2019

Field Report: 25 Years Later, Fans Still Can’t Get Enough of ‘Friends’

It’s been a quarter of a century since the world was first introduced to the “Friends” gang, but for millennials who grew up alongside Rachel, Joey, Chandler, Monica, Phoebe and Ross, it seems like only yesterday that the beloved sitcom first graced TV screens. It’s no surprise, then, that when a 25th anniversary “Friends” fan...

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September 9, 2019

Homeowners Roll up Their Sleeves on the Fiskars Tiny Home Tour

Fiskars offers a wide range of tools designed to help homeowners tackle DIY projects and around-the-house hacks. Showcasing the products in context is key, so the brand hit the road in June with a tiny home experience built for the creative consumer with partner Renegade Craft Fair, a curated marketplace of crafters and makers that...

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