Kait Shea

Author archive for Kait Shea

October 29, 2018

Cook-Offs, Influencers and ‘Living Simply’: Inside Barilla’s Laver Cup Sponsorship

As much of the culinary world continues to hype complex meals featuring exotic ingredients and unconventional combinations, Barilla is keeping things simple. The 141-year-old pasta brand touted its understated approach Sept. 21-23 at the Laver Cup tennis tournament in Chicago with chef demonstrations, cook-offs and a clean design aesthetic that underscored its messaging. Part of...

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October 24, 2018

Amex Incorporates Local Businesses Into its Chicago Bulls Fan Activation

With the start of the 2018-2019 NBA season on the horizon, American Express on Oct. 2 kicked off the ninth year of its partnership with the Chicago Bulls with an outdoor fan activation at Chi-Town’s Daley Plaza. The event, accessible to both cardmembers and non-cardmember hoops fans alike, offered attendees once-in-a-lifetime photo ops, music, player...

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October 16, 2018

More Than a ‘Straight Pour.’ Inside Exotico Tequila’s Sampling Activations

With its sights set on millennials and their penchant for all things handcrafted, Exotico Tequila hit Hispanic food festivals across the U.S. with a playful activation fueled by shaved ice cocktails. From mid-August to mid-September, the brand, whose spirits are crafted in the highlands of Jalisco, Mexico, brought its heritage to life at festivals in...

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