Kait Shea – Page 2 – Event Marketer

Kait Shea – Page 2 – Event Marketer

Author archive for Kait Shea

October 25, 2021

Five Compelling Activations from a Pared-down New York Comic Con

Even with limited attendance and big-name sponsors like Marvel and DC Comics sitting this year out, New York Comic Con (NYCC) served as the largest indoor in-person event held in New York City since 2019. While some speculated that the pared-down show, this year Oct. 7-10 at the Javits Center, would be a flop, the...

read more

October 25, 2021

Why Pepsi Built a Permanent Entertainment Activation at Hersheypark

How do you lure amusement park fans away from the adrenaline-inducing thrill rides they seek? Pepsi found the answer by leaning into its deep roots in music and developing a new way to get hearts beating faster. Enter: Pepsi Pop Star, an immersive entertainment experience that gives consumers their 15 minutes of fame through a...

read more

October 18, 2021

FX Touts its Top Content With Interactive Sound Sculptures in Three Cities

FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. But amid the pandemic, the brand has been exploring new avenues for in-person engagement that allow for maximum throughput, but minimal crowding. The most recent example is the network’s multi-city Sound FX campaign featuring the installation of interactive sound...

read more

October 18, 2021

How YSL Beauty Charmed Gen Z at New York Fashion Week

New York Fashion Week looked different this year, and that was good news for consumers. The high-profile event typically draws 230,000 VIPs, but amid the pandemic, the size of the show was cut in half. The setup paved the way for sponsors like YSL Beauty to take a democratized approach to their activations, catering to...

read more

Receive the latest news and special announcements from Event Marketer

© 2021 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']