Kait Shea

Author archive for Kait Shea

August 23, 2018

Q&A: Amazon Fire TV Talks Comic-Con, Content and Humanizing its Brand

Entertainment enthusiasts abound at Comic-Con, a fact not lost on Amazon Fire TV, which brought its Fast Forward to the Future activation to the San Diego event to drive hands-on trial and purchase intent for its Fire TV Cube, Fire TV Stick and Fire TV Edition devices. Taking up a vast footprint on 7th Ave.,...

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August 22, 2018

From Easter Eggs to Artist Impersonations, How Alteryx Shook up its User Conference

For its annual Inspire conference, held this year June 4-7 in Anaheim, CA, data science and analytics technology company Alteryx set out to produce an unconventional convention that boosted brand awareness while pushing the envelope on what a “typical” user conference entails. And from Easter eggs to live music to chief customer officer Libby Duane...

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August 17, 2018

Fullscreen Engages Gen Z with Influencers and Movie Screenings at VidCon 2018

It’s not easy earning (and keeping) the attention of Generation Z, but media company Fullscreen made it happen at VidCon, June 20-23, with its fifth annual Movie Night series. Taking over the third floor of the Anaheim Convention Center, the brand produced three different after-hours movie-screening experiences geared toward the online video conference’s rabid fangirls and...

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