Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

The Brief Roundup
The Brief: Giant Hairballs and MomTok Battles

August 24, 2026

This week’s hot takes on hot topics in experiential marketing cover Tumblehairs, Munchie Marts and MomTok battles.
Conferences
Corporate Hospitality: Should You Take Your Attendees to a Theme Park?

August 24, 2026

You’ve gathered your company’s top sellers and clients in one location… what are you going to do next?
Sponsorships
Inside Alaska Airlines’ Festival Sponsorships: 4 Tips for Takeoff

August 19, 2026

As Alaska Airlines continues its evolution from a regional to a global carrier, and settles into its merger with Hawaiian Airlines, its experiential marketing strategy is gaining altitude.
The Brief Roundup
The Brief: Flavor Interventions and Death Predictions

August 17, 2026

This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee portraits and death predictions.
Trend of the Week
Experiential Marketing Trend of the Week: Wine Windows

August 17, 2026

Sometimes it’s what people can’t see that unlocks the greatest potential for engagement. The mystery of not knowing what lies beyond the veil—a sample, an interaction, a giveaway—inevitably prompts attendees to take action. And marketers are strategizing accordingly. In a nod to aperitivo culture, brands have been turning the concept behind Italy’s historic “buchette del […]