Kait Shea

Kait Shea – Page 2 – Event Marketer

Author archive for Kait Shea

December 14, 2020

Year in Review: How the COVID-19 Pandemic Shaped Event Marketing in 2020

The date is Jan. 29, 2020. Details about a yet-to-be named novel coronavirus and its potential impact on the world have started trickling in and we publish our very first story on what would become a catastrophic global pandemic. Industry doctors tell us not to panic. The CDC insists there is no immediate threat to...

read more

December 14, 2020

How Four Brands Transformed Trade Show Environments into Virtual Experiences

Strategies from virtual reality demos to 360-degree immersions When COVID-19 first started wreaking havoc on the event industry, trade shows were among the biggest casualties. Exhibitors across the globe found themselves stranded with all kinds of content and engagements, and nowhere to utilize them, and no solution to collect leads. But many teams quickly pivoted,...

read more

December 7, 2020

Lexus Adds a Dash of Culinary to the Traditional Drive-in with Gourmet Chefs

Drive-ins have become a staple of the 2020 experiential marketing playbook, but Lexus kicked the traditional approach up a notch with a three-night gourmet drive-in movie experience at L.A. LIVE’s Event Deck in downtown Los Angeles. The Lexus Culinary Cinema, held Nov. 13-15, brought consumers together for a three-course meal, custom mocktails, a complimentary gift...

read more

November 30, 2020

Reverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps

You’ve heard it before and we’ll say it again: the silver lining of COVID-19 is that is has forced the industry to completely reimagine how brand experiences are delivered. Of late, the circumstances have given rise to a “reverse” activation strategy wherein brands bring experiences to consumers’ homes, rather than asking consumers to come to...

read more

Receive the latest news and special announcements from Event Marketer

© 2021 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']