Author archive for Kait Shea

July 3, 2024

Cannes Lions 2024: 10 Ways Brands Brought Creative Thinking to the Riviera

Many of the industry’s rules fly out of the window when it comes to activating at Cannes Lions. Intimate interactions and dwell time are prioritized over throughput. Major risks are rewarded. And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking...

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July 2, 2024

Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge

You might say The Lodge is peak experiential. The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service. And all along the way,...

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