Kait Shea

Author archive for Kait Shea

January 27, 2020

Eight Ways Musicians are Leveraging Pop-ups to Connect with Fans

The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences and virtually every...

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January 20, 2020

The Power of Experiential—10 Brand Executives Weigh in

In a few short weeks, we’ll be announcing the full program for the Experiential Marketing Summit, our annual conference where event marketers immerse themselves in winning strategies, trends and technologies for their marketing teams. And while experiential has become something of a buzzword over the past few years, in the last two decades, event profs...

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January 13, 2020

B-to-B Dream Team Archive: Eight Insights on Building a Customer-Centric Event

The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 Business event strategies have historically been built around what a brand wants to relay to its audience, but ask any event marketer about b-to-b tactics today, and most of them will tell you the tables have turned. Indeed, a customer-centric approach that...

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January 7, 2020

McDonald’s Beat of My City Initiative Blends Music with Cause Marketing

Giving back to the neighborhoods it serves is part of McDonald’s ethos, and through its Beat of My City concert series, the fast food giant gave the gift of music. The brand partnered with two musicians, Teyana Taylor and the late rapper Juice WRLD, to deliver live performances and give back to local communities in...

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