Kait Shea

Kait Shea

Author archive for Kait Shea

June 1, 2022

HBO Max Offers Three Insights on Mastering Modern Brand Partnerships

Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. Such was the case for HBO Max over the spring, when the brand teamed up with Cherry Bombe, a media platform for women in food and drink, to drive word of mouth...

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May 23, 2022

Audio-centric Activations: Five Strategies Worth a Listen

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. And brands...

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May 16, 2022

From FX to Ruffles, Brands Weigh in on Contingency Planning for New-era Events

Around this time last year, the world was opening up, Covid restrictions were loosening and many people were prepared to put the pandemic in the rearview mirror. Then the Delta variant hit. Then Omicron. Then BA.2—and everything in between. For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians....

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