So Delicious Lets Consumers Dictate Sampling Stops - Event Marketer

So Delicious Lets Consumers Dictate Sampling Stops

So Delicious, a dairy-free brand whose portfolio includes ice cream, creamers and milks, incorporated a new digital component in its annual summer mobile tour, allowing consumers along tour routes to tweet…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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