B-to-C Events

So Delicious Lets Consumers Dictate Sampling Stops

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So Delicious, a dairy-free brand whose portfolio includes ice cream, creamers and milks, incorporated a new digital component in its annual summer mobile tour, allowing consumers along tour routes to tweet…

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Bumble announced that its signature rule is going away on Aug. 11. Since its founding in 2014, women have made the first move by starting the conversation with a match, but now, anyone in a match can send… Sign in to continue reading This article is available to registered users. Email or Username Password Remember […]
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