B-to-C Events

A Compendium of Curiosities: HBO Activates a Premium Unboxing Experience to Promote ‘The Nevers’

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open wooden box containing compartments HBO The Nevers
A look at the complete compendium. Influencers on average produced around six posts each, surpassing HBO Max's benchmarks.

In the absence of in-person series premiere events during the pandemic, experiential marketers have turned to elaborate mailer kits as a tactic to engage viewers, spread awareness and build buzz on social…

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