Experiential Intelligence Reports
The only reports of their kind, our exclusive research
delivers unprecedented data across key experiential
marketing areas.
2025 Event Agency Business Outlook 
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- Exclusive research fielded for Agency Forum attendees
- Detailed forecasts on operating costs
- Insights on people, recruiting and compensation
- 2025 business projections
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2025 EventTrack Study 
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- Six surveys in one report
- Fortune 1000 insights
- Event and trade show attendee data
- Executive summary and “Stat Pack” of charts
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2024 Event Agency Business Outlook 
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- Exclusive research fielded for Agency Forum attendees
- Detailed forecasts on operating costs
- Insights on people, recruiting and compensation
- 2024 business projections
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2023 Event Agency Business Outlook Report 
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- Exclusive research fielded for Agency Forum attendees
- Detailed forecasts on operating costs
- Insights on people, recruiting and compensation
- 2023 business projections
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The Event Industry Pulse Check 
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- How brands see the value of live events today compared to pre-pandemic
- How attendance and the number of live event activations are tracking
- When event budgets are expected to be restored to pre-pandemic levels
- When 2023 budgets will be set
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The Event Industry Vaccination Survey
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- Percentage of event marketing organizations planning to require attendees be fully vaccinated
- Percentage of event marketing organizations planning to hold temperature checks for COVID-19
- Key differences between consumer and business-to-business brands on this and other issues
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The Experiential Marketing Industry Forecast
- How budgets in 2021 will be deployed
- New event models event teams are adding
- Evolution of KPIs and measurement
- Key difference between b-to-b and consumer brands
The Event Measurement Benchmarking Report
- What and how event marketers are measuring at b-to-b and b-to-c events
- How event marketers are using their event data
- ROI ratios for b-to-b and b-to-c events
- Multi-year data comparison and trends
The Experiential Marketing COVID-19 Impact Report
- The overall effectiveness of virtual events
- When and how event marketers believe the industry comeback will begin
- How event departments have been affected by job losses and furloughs
- The state of RFPs, budgets, and what to expect through 2020
The Experiential Marketing Operations Pain Point Index Survey
- What’s inside brands’ live in-person event health, hygiene and safety plans
- The biggest challenges and pain points when developing COVID-era plans and procedures
- How event teams are addressing social distancing with space design techniques and tech
- How operations budgets are changing due to these issues and changes
The Event Measurement Benchmarking Report
- What event marketers are measuring at b-to-b and b-to-c events
- How b-to-b and b-to-c event marketers are measuring events
- How event marketers are using their event data
- ROI ratios + Multi-year data comparisons and trends
The Experiential Marketing Cost Benchmarking Report
- Average costs for the most commonly used event expenses
- Insights into what you’ll spend on brand ambassadors, registration, labor, A/V and more
- Costs broken out for 24 different rates in eight major budget categories
- And more…
The Event Marketing Compensation Report
- Average salary benchmarks for 20 different roles across nine geographies
- How salaries compare on the brand and agency side
- What average compensation packages look like in the industry
- Topical bonuses and salary increases + other data points
Experiential Intelligence Reports Are Exclusive
to Event Marketer Subscribers Only.
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