Technology – Page 2 – Event Marketer

Technology – Page 2 – Event Marketer

Technology

December 14, 2021

State Farm Kicks Off the NFL Season with an AR-fueled Football Hunt

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup...

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December 14, 2021

Fab 50: Introducing the Industry’s Top Fabrication Partners

Our annual editorial guide to the industry’s top builders When attendees look at beautiful exhibits or event environments, they may not be aware of all the blood, sweat and tears that took place behind the scenes to bring those installations to life. But EM is here to shine a well-deserved spotlight on the event architects that...

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December 13, 2021

How Automotive Experiences are Catering to Shifting Consumer Trends

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. Dealership inventory may be null, and consumers may be struggling with the decision to order a vehicle before viewing it in person and the waiting period. But for automotive event...

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December 6, 2021

Johnnie Walker Princes Street: An Eight-Story Brand Home Designed to Shake up the Scotch Industry

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience It’s fitting that the crown jewel of the single biggest investment in Scotch whisky tourism is located on Princes Street. Indeed, Johnnie Walker’s new permanent brand home in Edinburgh, Scotland is a majestic, eight-story wonder built in the center of the capital that projects a...

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December 1, 2021

Five Ways to Leverage the Cameo Platform to Personalize Engagement

If you’ve ever fantasized about getting a shout-out from Brett Favre or having Kenny G serenade you and only you (hey, no judgement here), Cameo is where it’s at. The web- and app-based platform, which launched pre-pandemic but was galvanized by quarantined consumers’ longing for personal connection, allows users to send customized celebrity video messages...

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