Technology

Technology

November 9, 2018

Shoppable Pop-up Roundup: Behr, Cheetos and Timberland Offer More than Merch

Pop-ups offer marketers a platform to take a brand out of its usual context and into a temporary, physical space that creates a “limited-time only” experience. Not just destinations for engagement, brands more and more are using pop-ups to release special collections, merchandise and to create customized experiences. Step inside six shoppable pop-ups that made...

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November 8, 2018

Four Steal-Worthy Engagements from Square’s Partner Summit

Tech conferences are a dime a dozen, but the leaders of the pack are leveraging creative venues and tactile experiences for attendees that often aren’t so “techy” at all. For brand-new events, it’s all in the details. Square, the mobile credit card payment brand, on Sept. 20 hosted its second Partners Squared Summit at a...

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November 6, 2018

Sports Sponsorship Roundup: 10 Slam-Dunk Strategies

Sports fans comprise one of the most passionate and powerful demographics in the world. It’s no wonder, then, that top brands consistently bring their A-game to their sports sponsorship activations. From non-endemic companies, like Barilla, to more predictable ones, like Budweiser, sponsors are finding clever ways to bring fans closer to the game, the athletes—and...

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October 31, 2018

Inside Intel House at Fast Company Innovation Festival: AI and 5G Technologies

Intel is a technology brand best known for powering the PC. But a key company directive is to expand consumers’ perception of the brand far beyond that familiarity. Enter the Fast Company Innovation Festival. During the five-day festival that attracts futurists, entrepreneurs and change-makers, the brand created the Intel House pop-up event space in New...

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