Technology

Technology – Page 4 – Event Marketer

Technology

September 7, 2020

Nine High-tech Solutions to Explore in the COVID-19 Era

As event marketers look down the pike at what in-person events will look like in 2021, they’re preparing to budget for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is...

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September 7, 2020

Virtual Events: How Event Marketers are Overcoming Eight Pain Points

During the first few months of the pandemic, most event marketers were in panic mode, picking up content from canceled in-person events and dropping it into virtual platforms. Their No. 1 concern? They just wanted the technology to work. But as time has marched on, the conversation is evolving and turning back to what experiential...

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August 17, 2020

How Jägermeister Supported Artists, and Protesters, with a Virtual Gallery

When South Bronx, NY-based art gallery and creative agency Compound attached a “temporarily closed” sign to its door in March as a result of the pandemic, it got the wheels spinning for founder Set Free Richardson. What would it take to keep the organization afloat amid the new normal? The solution was to deliver art...

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