Technology

Technology

February 3, 2020

Jeep Treats X Games Attendees to a Mountainside 4D Film Experience

As a 17-year partner of ESPN and the Winter X Games, Jeep knows that the weather at the base of a mountain resort is predictable—predictable in the sense that it will be cold and there will be snow. For some brands, that might mean facing limitations on how a sponsorship is activated. But for the...

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January 29, 2020

Covid-19: Navigating the Coronavirus and Events

[Updated Feb. 18] Being part of an industry that thrives on face-to-face interactions and global travel makes the coronavirus a concerning issue for event professionals. The illness on Jan. 30 was declared a global health emergency and on Feb. 12, the GSMA officially canceled MWC Barcelona, the world’s largest mobile show—and other brands followed suit,...

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January 27, 2020

Eight Ways Musicians are Leveraging Pop-ups to Connect with Fans

The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna to Britney Spears are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences...

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January 17, 2020

Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR

The boldest brand experiences from the world’s biggest tech show Every January, top business professionals from a range of sectors pack their bags and head to CES to uncover what’s new and next in consumer technologies. But for event marketers, the world’s largest tech conference is also a pulse-check on experiential trends, from innovation to...

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