Technology

Technology

April 13, 2020

Event Technologists Weigh in on the State of Event Tech and Their Future Roles

They say using technology for technology’s sake isn’t a winning strategy, but what if it’s not even an option? A recent study conducted by Eventsforce revealed a lack of technology expertise in the event industry, with 47 percent of respondents reporting they have limited skills to make confident, informed decisions around their event tech investments....

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April 13, 2020

EMS Sneak Peek: AT&T and Vntana Talk Creating Immersive Content Strategies

Virtual engagement may be on event marketer’s mind these days, but for AT&T, virtual training events are no new venture. They’ve been a big part of the program at AT&T University, where the brand hosts up to 20 million hours in training each year for the company’s 250,000 employees and contractor ranks. “Our organization is...

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April 6, 2020

Jones Soda Makes its Move into Esports with a Sim Racing Digital Sponsorship

The live event space is on pause, but the stay-at-home economy is opening up opportunities for brands to expand their portfolios and their reach. In March, Seattle-based Jones Soda made its move into esports by signing on as title sponsor for the Last Chance Qualifier competition in The Race All-Star Series. The five-week sim racing...

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April 6, 2020

Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic

The event industry, with its teams of creatives, tech gurus and warehouses of workshops and materials, has a significant role to play in the battle against COVID-19. From manufacturing containment kiosks to providing hot meals to healthcare workers, the agency and fabricator communities are stepping up in more ways than one. Here’s a look at...

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