Technology – Page 5 – Event Marketer

Technology – Page 5 – Event Marketer

Technology

February 9, 2021

Verizon Designs 5G Stadium in Fortnite for Super Bowl Fans and Gamers

In a typical year (remember those?), the Super Bowl is an opportunity for brands to showcase their experiential marketing chops on the ground for enthusiastic sports fans. But thanks to the pandemic, only 25,000 attendees (plus another 30,000 cutouts to fill seats) were allowed on location in Tampa’s Raymond James Stadium for Super Bowl LV...

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January 26, 2021

P&G’s Chief Design Officer Talks Scalable Virtual Events for CES and Beyond

As a “consumer-obsessed” brand, P&G had only joined the ranks of exhibiting brands at CES in 2019 when it stood up the LifeLab experience that offered multiple product spaces, hands-on demos and an amphitheater. When CES announced its 2021 pivot to digital, P&G saw opportunity—in not only keeping a foothold in the high-profile show, but...

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January 25, 2021

How LG is Embracing the Future of Trade Shows with a Virtual Showroom

A year ago this February when LG Business Solutions pulled out of ISE in Amsterdam over growing COVID-19 concerns, the b-to-b arm of LG that relies heavily on the trade show calendar decided it needed to play the long game. After months of research, the brand launched the DigiTour, an immersive and customizable 3D showroom...

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January 19, 2021

Cadillac’s Global Director of Product Marketing on the Challenges of Virtual

The tech extravaganza that typically descends upon Las Vegas this month, CES, went virtual—and brands have had to adapt. Take Cadillac, which showcased the customizable user interface of its first all-electric SUV, LYRIQ, an interactive display that gives drivers key details about the vehicle and a personalized experience, to attendees in a virtual setting. The 33-inch...

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December 28, 2020

Four Insights on Using Extended Reality to Enhance Virtual Events

A quick Google search of the term “extended reality” would have you believe it’s a blanket phrase used to encompass all of the “realities”—AR, VR and MR. But the technology is much more nuanced. When you break it down, the use of extended reality generally requires LED video walls and flooring to form a backdrop...

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