Technology

Technology

August 7, 2019

At Uber Elevate, Innovations and Experiential Make Flying Cars a Reality

Uber Elevate, the annual event dedicated to showcasing the progress that’s been made toward launching commercial Uber Air aircraft by 2023, assembles key stakeholders from the worlds of aviation, government, investment and tech interested in urban aviation. This year’s event at the Ronald Reagan Building in Washington, D.C., June 11-12, also focused on innovative Uber...

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July 31, 2019

The 2019 It List: Recognizing the Top 100 Event Agencies

The experiential marketing industry’s first and only comprehensive guide to the best agency partners in the business   Our annual It List turns 17 this year, and like all 17-year-olds—it’s going through some changes. The It List is designed to reflect the changing needs of the brands and marketers who use it. So this year, we...

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July 26, 2019

A Behind-the-Scenes Look at Walmart’s Associate Week & Shareholders Celebration

We spent three days embedded in the “Land of Opportunity” to discover how Walmart’s biggest event unfolds We’re standing on the sidelines as performers rehearse for the opening act of Walmart’s annual Shareholders Celebration, an internal event attended by nearly 14,000 of the retailer’s associates and stakeholders, when it occurs to us that the show...

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July 19, 2019

Q&A: Auto and Financial Categories Pose Opportunities for Brands in Esports

Brands activating for an esports crowd take note: competitive players—and the fans who adore them—are no longer relegated to the age-old stereotype. You know, the one in which a lone player holes up in his basement for hours on end, hopped up on caffeine, speaking to no one. Esports fans have diversified beyond this cliché,...

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July 17, 2019

How One-on-One Interactions Drove Engineer.ai’s Conference Strategy

Toronto-based Collision attracts over 25,000 of the world’s largest buyers and sellers of technology each year, making it a prime setting for tech brands to share the perks of their products with a captive audience. For Engineer.ai, a startup that helps entrepreneurs bring their ideas to life through customized software, North America’s fastest-growing tech conference,...

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