Tours

After almost 40 days, the FIFA World Cup 2026 wrapped on July 19, but the experiences live on. Check out how brands showed up around the world to capitalize on the event of the summer.

The FIFA World Cup 2026 round of 32 marks the moment when every match becomes a win-or-go-home battle, and heartbreaks are happening every day. Thankfully, brands are popping up events and activating campaigns to lift up passionate fans and keep the energy high, whether teams win or lose. In fact, U.S. World Cup-related experiences are […]

Fan fests for the FIFA World Cup 2026 are taking over 13 host cities across the U.S., Mexico and Canada, and enthusiastic attendees have been packing into venues to engage with sponsor activations, soccer-themed gaming experiences, concerts and match screenings. Last Thursday, the FIFA Fan Festivals reached the 2 million visitor mark, with the three […]

This week’s hot takes on hot topics in experiential marketing cover Dogsters’ Paws of Fame experience, Carrera Eyewear’s Paint My Ride Tour and Puma’s Hidden Frequencies.

This week’s hot takes on hot topics in experiential marketing cover lemonade spas, the Dunkin' Barbie DreamHouse and Knicks in five, baby!