Trade Shows

April 27, 2025

15 Big, Bold Trade Show Ideas from EMS 2025

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, hands-on learning, and perspectives on what’s shaping event marketing today. This year, the Summit’s trade show track featured several sessions and events, including...

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April 27, 2025

Five Exhibit Trends from the 125th New York International Auto Show

The New York International Auto Show (NYIAS) celebrated its 125th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the show’s milestone. From April 18-27, hundreds of thousands of car buffs descended on New York City’s Javits Center to explore the exhibits, interact with their favorite...

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April 16, 2025

EMS 2025: Creativity as a Practice, Hot Topics and Community Experiences

A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand. And then it was off...

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April 15, 2025

EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards

The 23rd annual Experiential Marketing Summit (EMS) launched with high-octane energy and compelling perspectives on April 14 as a global audience of more than 1,500 b-to-b and b-to-c marketers, trade show organizers, agency execs, meeting planners, event strategists, sustainability champs and technologists gathered at MGM Grand Las Vegas for a three-day huddle guided by the...

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April 2, 2025

Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Disco balls, a dj, fog and lasers… This wasn’t going to be a regular trade show. Shoptalk 2025, a global event for retail and e-commerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-27, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top...

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