Trade Shows
Trending: Five Coffee Bar Strategies for Trade Show Exhibits
Frothy brand logos? Signature flavors? Just plain free coffee? A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” From full-scale cafés to a single-pod machine, it’s also an opportunity for delicious, high-octane engagement. “Coffee is hot right...
Ideas from Fashion Trade Shows: Five Exhibit Style Touches
When Informa Markets’ MAGIC apparel trade shows, Project and Sourcing at MAGIC, come to Las Vegas, it’s all senses, all the time. Djs are spinning records in the hallways and in the lounge areas. Scents that remind you of a vacation (and a little holiday romance?) fill the air. The bubbly is flowing only to...
Demos, Partners, Content: Inside Mobileye’s Exhibit Strategy at CES and Beyond
Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. White structures served as canvases for bright “Mobileye blue” moving graphics and...
Industry Perspectives: Exhibit Pros Weigh in on CES 2024
From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy and wow factor for the rest of the year and beyond. To walk the floor, feel the pulse of the industry, witness creative courage and get pumped with new ideas. What stood...