Trade Shows

CES will kick off next month for the first time without a physical show floor, but for longtime exhibiting brands like Intel, it’s year two of a pivot strategy already in motion This time last year, exhibiting brands at industry tentpole CES would have been preparing for move-in. Supersized booths and miles of exhibits within […]

After confirming plans for an in-person show in June, the Consumer Technology Association (CTA) on July 28 announced that CES will take an all-digital format in January. The news comes as a shocking blow to the industry, much of which had viewed the announcement of a physical event as a sign of the industry’s comeback. […]

Among events to take place in reopened states in Q2 was the 16th annual Oklahoma City Farm Show, June 18-20. Rescheduled from April, the indoor-outdoor show with its 150,000 square feet of agricultural and ranching exhibits allows attendees to get up close and personal with the latest machinery, equipment, technology and services. Among exhibiting brands […]

Even with the cancellation of major conferences and events leading into 2021 in the wake of COVID-19, the organizers behind CES are banking on the swift return of live. The Consumer Technology Association (CTA) in May confirmed in-person plans for its annual technology trade show, announcing that the event would take place as scheduled from […]

Activating as a non-endemic brand at a trade show like CES brings with it the added challenge of demonstrating your relevance while rising above the crowded landscape. For the last three years, American Express has broken through by avoiding technology at the annual show for consumer electronics—instead, swooping in to be of service to attendees. […]