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  • ces_amex_featured_2020
    B-to-B Events

    Leaning on the ‘Unexpected,’ American Express Invites a Magician to CES

    Event marketers have to strike a balance in embracing the “unexpected.” There has to be relevance. It has to be the best version of what that unexpected idea can be. And it has to be an easy experience for attendees, especially at a show like CES. For the past several years, American Express has checked […]

  • jeep-8_ces-2020
    B-to-B Events

    Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR

    The boldest brand experiences from the world’s biggest tech show Every January, top business professionals from a range of sectors pack their bags and head to CES to uncover what’s new and next in consumer technologies. But for event marketers, the world’s largest tech conference is also a pulse-check on experiential trends, from innovation to […]

  • github-2019_featured
    B-to-B Events

    Inside GitHub Universe’s Secrets to Making Attendees Feel Included

    Attendees at GitHub Universe, held Nov. 13-14 at the Palace Fine Arts in San Francisco, could see themselves and celebrate their individuality at every turn of the event. And that was by design. The annual tech show for programmers who use the brand’s hub for code sharing, publishing and networking leaned on the concepts of […]

  • The Omen Gaming Lab Draws Casual Gamers at TwitchCon
    B-to-C Events

    Omen by HP Shifts its Focus from Competitive to Casual Gamers at TwitchCon

    After several years of marketing primarily to competitive gamers, Omen by HP has shifted its focus to include casual gamers. To showcase this point of view for the first time in the U.S., HP created the Omen Gaming Lab Test activation at TwitchCon in San Diego, Sept. 27-29. The 3,025-square-foot space featured seven different challenges […]

  • Experience Design: Inside National Geographic's Ocean-Inspired Activation at D23 Expo
    B-to-C Events

    Experience Design: Inside National Geographic’s Ocean-Inspired Activation at D23

    To connect with and inspire Disney fans following its acquisition by Disney, National Geographic created an immersive oceanic-inspired exhibit at D23 Expo: The Ultimate Fan Event, held Aug. 23-25 at the Anaheim Convention Center in California. The annual three-day event offers Disney fans “inside-the-magic” experiences and Disney brand activations. Consumers were transported into the depths […]